Our lean, yet mighty team driving the
human side of digital change.
We’ve seen too many organisations limp through digital projects, ending with burnt out teams, expensive systems that never deliver their true value, or new processes that no one is using properly.
GoodShift Co. was created for every person in the messy middle of digital transformation. We design and deliver right-sized, fit-for-purpose digital change management programs that keep the lights on while things shift, and the benefits realised well beyond.
One good shift makes the next one easier.
GoodShift Co. grew from Advaita, a consultancy founded to fix a critical gap: organisations investing heavily in ERP and CRM systems and not enough in the people who had to use them.
The focus hasn't shifted; GoodShift Co. was born from where our work has taken us and what we do best.
Who We Work With
Industries we partner with
We support Australian and New Zealand organisations in the middle of an ERP or CRM implementation, often in the place between "we've signed the contract" and "why isn't anyone using this properly" though we know the best shifts happen when we’re engaged as early as possible available.
We work across most sectors, our adaptable S.H.I.F.T.™ framework and agile delivery means we can support any organisation at any stage of their digital transformation.
Government & PPPs
Sensitive rollouts, competing departmental priorities, and legacy-system baggage. We navigate the challenges of complex and regulated systems change.
Retail & FMCG
Multi-site rollouts, supply chain pressure and customer-facing staff who need system confidence from day one. We know there is no grace period at the counter.
Logistics & Facilities
Distributed teams, time-pressured environments, and workforces with limited system exposure. We design for the reality of the depot, not the boardroom.
Industrial & Manufacturing
Shop-floor adoption, shift-worker training design, and multi-site rollouts in high-compliance environments where operational continuity is non-negotiable.
Utilities & Services
Regulatory complexity, union consultation and long-tenured workforces with deeply embedded ways of working. We plan for the reality of how long change might actually take.
Healthcare & Not-for-Profit
Mission-driven organisations where budgets are scrutinised, staff are time-poor, and change fatigue is real. Maximum impact, minimum disruption to frontline work.
What We Stand For
It's in
our DNA
Straight talk
You get our honest assessment on adoption risk, change capability and what's likely to go wrong, and we deliver it to all levels in easy to understand language.
Independent by design
We operate separately from your Systems Integrator, giving us and them our own accountability: they own technical delivery, we own people and adoption.
People first
We know the people are the real change in any digital project. We approach them that way.
Fit for purpose
We design solutions for what’s actually happening in your organisation, using our adaptable S.H.I.F.T.™ framework that shifts with your situation and context.
Capability, not dependency
We leave organisations with the resources and understanding to maintain adoption. That's when we know our work is done.
Our People
The mind behind GoodShift Co.
Katy
Managing Director & CEO
Katy has spent more than two decades helping organisations navigate the human side of digital change. She founded GoodShift Co. after watching too many ERP and CRM rollouts stall; not because the technology failed, but because the people weren't brought along.
Her background spans retail, health, government, and manufacturing, with change programs across many tech platforms including D365, Oracle, and SAP. Her approach is consistent regardless of sector or system: get in early, work closely with the people who will actually use it, and build adoption that holds. She treats resistance as information rather than obstruction, and has a low tolerance for change management that lacks substance.
Working right across Australia and New Zealand, she is particularly drawn to organisations that have invested seriously in their technology and want to make sure that investment is realised.
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Sara
Intelligence & Insights
Sara has spent the better part of a decade inside large-scale ERP and CRM programs across a range of industrial organisations. She works across the full project lifecycle, with particular strength in translating complex change into something people can actually act upon. Structured, grounded, and focused on what the people on the floor need, not just what the plan says.
Peter
Strategy, Growth & Partnerships
Peter brings a commercial and operational lens to digital change programs, with deep experience across industrial and distribution markets in Australia and New Zealand. He works at the steering committee level, helping leadership teams cut through complexity, align on decisions, and stay anchored to outcomes rather than activity. His focus on risk, readiness, and business continuity means the programs he works on don't just move fast; they conclude without disruption.
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Katrina
Activations & Adoption
Eight years inside ERP implementations across D365, Oracle, and AX, spanning retail, health, industrial, and facilities management. Kat's specialism is resistance management and stakeholder engagement; she understands why people push back and how to work through it without losing them. She builds change programs from the ground up, including process mapping, training design, super user programs, and security frameworks, and stays through hypercare until the shift has landed.
Laura
Comms & Campaigns
Laura brings twenty years of communications leadership inside complex, high-stakes environments. She knows how to hold stakeholder trust when things are uncertain, reach different audiences in language that resonates, and keep people informed without distraction.
Laura’s genuine curiosity about what people need to hear, and why, drives how she works.
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Anna
Visuals & Story Telling
Anna has worked across a range of technology projects and programs, from enterprise system implementations to process and operational change. She covers the full lifecycle though her particular strength is making complexity feel manageable. She breaks down what's changing, builds confidence in the people affected, and creates resources that are clear and practical rather than exhaustive.
